You are your brand!
If you are the owner of a small businesses YOU are the brand. Large corporations and multi-nationals may have a recognisable brand but for small businesses the brand is is almost always created by and associated with the business owner. This means that whatever someone thinks of you as a person will influence whether or not they will do business with you. Do you know what style of brand you...
Read MoreIntegration and Collaboration
How can Twitter help with integration and collaboration? This is a guest post from Brian Barnes You can see his blog at http://brianbarnes.wordpress.com/ and follow him on Twitter @BriCallAssist In business, we all have things we’re good at and not so good at, things we enjoy doing and things we would rather do without, but I had my eyes opened wide less than 1 month ago. After signing up...
Read MoreWhat’s your Theme Music?
Famous brands are often recognised by their theme music or jingle What would your theme music be? Here are some suggestions – add your own below! Smile even though you feel blue – Ask Me Why – The Beatles All You Need is Love – The Beatles I can Dream – Skunk Anansie Livin’On A Prayer – Bon Jovi Keep The Faith – Bon Jovi I Feel Free – Eric Clapton Freedom –...
Read MoreWhat is Personal Branding?
Is personal branding just another catch phrase or is it something you need to be taking notice of? Most people who are looking for a service or product these days will Google it. If they come up with something of yours what impression will they get? A phrase I heard recently about personal branding is that it is “an indelible impression that is uniquely distinguishable” My...
Read MoreWhat’s Your Strap Line?
Most famous brands have their own strap line – what’s yours? This is related to the post on How to Discover Your Personal Brand Here are some favourite ones to get you going (be sure to read to the end!) Sainsbury – making life taste better Tesco – every little helps Nike – Just do it Cadbury – happiness comes from within Levis – Freedom to move L’Oreal –...
Read MoreHow to discover your Personal Brand
As a favourite bumper sticker says, “You are unique. Just like everyone else.” This post is related to What is Personal Branding and What is Your Strap Line If you are not sure about whether you are giving the impression that you’d like to give, try this game with some friends. Most well known commodities have a recognisable brand consisting of a logo, a strap line and a tune. For...
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