Most famous brands have their own strap line – what’s yours?
This is related to the post on How to Discover Your Personal Brand
Here are some favourite ones to get you going (be sure to read to the end!)
Sainsbury – making life taste better
Tesco – every little helps
Nike – Just do it
Cadbury – happiness comes from within
Levis – Freedom to move
L’Oreal – because you’re worth it
Halifax – Who gives you extra?
Yellow Pages – Let your fingers do the walking!
Dunlop – tested for the unexpected
Adidas – Right here, right now!
Peugeot – The ride of your life.
KFC – Finger licking good.
Safeway – Lightening the load
Coca Cola – The real thing.
Ever Ready – keeps going and going.
Goodyear – for a longer ride, go wide
Muller light – so much pleasure, but where’s the pain?
Halfords – we go the extra mile.
Royal Mail – I saw this and thought of you.
Andrex – Soft, strong and very, very long
Renault – size really does matter!
Renault Clio – Va Va Voom!
Ronseal – does exactly what it says on the tin
Domestos – kills 99% of all known germs
Heineken – reaches parts that other’s cannot reach
Carlsberg – probably the best in the world
AA – for the 4th emergency service
Pepperami – it’s a bit of an animal
Polo – the one with the hole
Carr’s Biscuits – Perfect as we are
Samsung – seamless beauty
Ocean Spray – awash with goodness
Samsonite – Life’s a Journey
Leffe Beer – Savour Life
Ann Hawkins – You don’t have to get it right, you just have to get it going!
Now – if you want a real laugh then go back through the list and imagine those strap lines applied to different brands of condoms!
Add your own ideas to the list. Share them below!
7 Responses to “What’s Your Strap Line?”
My strap line is: “Think better. Feel better. Take an Aspin.” and one of my job titles is “Professor of Ideas” at ReallygoodThinking.com.
OK, here we go:
Kimono condoms : “It’s what inside that truly counts”. (originally strap line for Dreher, Hungarian beer)
Pleasure Plus condoms: “Some things get better given longer. Would you say no to another?” (originally strap line for Abbot Ale)
And it works! I always feel better when I read your blog Ian. Do you have your own jingle too?
Well, I was thinking more of hearing people’s personal strap lines rather than collecting ones for condoms but they’re funny, so thanks! Interesting that they both started out as beer ads!
Hi Ann,
Great post – really got me thinking! At the moment I use a few strap lines (see:http://ow.ly/1uGHb), and I’m still not sure which one ‘fits’ best! At the moment, I’m kind of going with ‘It’s about People. It’s about Poetry.’ but am open to suggestions from my readers, who may see me differently…
What do you think, is it ok to have a few different strap lines, or does that confuse the message? I love yours, by the way!
Rachael ‘Honest’ Ajao has written about this post in her blog
http://honestspeaks.wordpress.com/2010/04/05/my-strap-line/
If you’d like to leave her a comment, skip on over there and take a look at her stories and poetry.
This made me chuckle. Not sure if my strapline of “don’t leave sales to chance” works well in the condom test