As a favourite bumper sticker says, “You are unique. Just like everyone else.”
This post is related to What is Personal Branding and What is Your Strap Line
If you are not sure about whether you are giving the impression that you’d like to give, try this game with some friends.
Most well known commodities have a recognisable brand consisting of a logo, a strap line and a tune.
For example, Nike has their tick, ‘Just Do It’ and ‘A little less conversation, a little more action.’
Personal Branding is a fun way to discover any gaps between how you think you come across to others and how you actually come across.
Decide on your own logo, strap line and tune and then ask your friends what they think your personal branding should be.
Choose people who are helpful and not destructive and if you do this with others, be kind!
Some factors to think about:
Motivation: What turns you on? Learning something new? Gaining recognition for your skills?
Success: What’s your personal definition of success? Money? Power? Fame? Or doing what you love?
Reputation: What is your reputation with the people you know? Are you well-respected? Trusted? Liked?
Network: Who knows about you? How many people would have heard of your name?
Mission Statement: What is your purpose? (The best answer I’ve ever heard to this is “That everyone who meets me will be glad that they did.” from Clive Gott www.clivegott.com)
Presence: Do people remember you? Do you make other people feel special and important? What impact do you have on the people you meet and work with?
Passion: Are you proud of what you do? Do you talk passionately about it? Does your energy for what you do inspire other people?
Consistent Persistence: Do you have staying power? Do you make a consistent and concerted effort to achieve your goals?
Killer question: What do you want to be famous for?